SynXis Channel Connect Fuels Productivity for Affinia Hotels - Revenues Increase 176%

 

"We are impressed with SynXis' commitment to leading the industry with its technology, especially when it comes to integration.  We have truly benefited from their innovations." Robert Van Bremen Assistant Vice President,  Revenue Management & Distribution

Download the PDF 

Affinia Hotels, owned by Denihan Hospitality Group, operates nine upscale hotels located in New York City, Chicago, and Washington, D.C.  Affinia chose SynXis to provide a platform that would streamline the management of all distribution channels for its hotels and also achieve rate integrity across all channels while eliminating the need for data entry of reservations into the hotel's Property Management System (PMS).  

The Challenge

  • Difficult to manage rates and availability for multiple hotels
  • High labor costs to maintain rate integrity to separate extranets
  • Risk of inaccurate information due to manual data entry
  • Lack of integration from separate hotel PMS' to external travel websites

The SynXis Solution

  • Implemented SynXis Property Connect to keep systems in synch and maintain a single image of inventory
  • Implemented SynXis Channel Connect to add direct connections to the most popular online travel sites like Travelocity
  • Created proprietary booking engine which addressed a specific method of merchandizing Affinia properties while still managing all rates, availability and hotel content in RedX
  • Implemented revenue management features to give property managers the flexibility to implement specific rate strategies across all channels

The Results

  • Increased revenues by over 30% in overall year over year distribution channel revenues
  • Boosted Travelocity bookings and revenues by over 176%, resulting in over $2 million in incremental revenue for the group
  • Eliminated the need to manually update rates and inventory in both the PMS and the most popular online travel sites therefore eliminated data errors.