DeHistoriske sees an almost 50% increase in bookings after switching properties to Guest Connect Booking Engine
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"We are thrilled with the results we've seen since switching to SynXis. Recently we have experienced a growth in demand and interest in our product that required a booking engine whose capabilities could meet a variety of different customer and property needs. Guest Connect can accommodate both our individual property's needs as well as our brand."
Nils Henrik Geitle, Managing Director, DeHistoriske
De Historiske - Historic Hotels and Restaurants of Norway, a collection of 37 unique and distinguished properties across Norway, needed a solution to help drive revenue to their properties through their own booking engine. The chain was looking for a booking engine that would help them increase exposure to online customers, in addition to a distribution partner whose account management team was experienced and could assist them with implementing their strategy.
The Challenge
- De Historiske needed a strong online technology solution to help grow its presence on the Internet.
- De Historiske required a booking engine which would give property managers the flexibility to market each property to a diverse customer base.
The SynXis Solution
- De Historiske switched its 37 properties across Norway to SynXis' Guest Connect booking engine
- Took advantage of Guest Connect's vast merchandising features:
- Implemented dynamic packaging to increase revenue per booking
- Utilized promotional pricing to help fill need periods and synchronize online and offline distribution promotions
- Offered multiple currency and language functionality to attract the international traveler
- Will soon start using "Itinerary Booking" features to allow multiple property bookings across chain
The Results
- Seamless switchover period with no loss in revenue or business
- Overall online revenue growth was almost 50% year on year in the first three months after switching to SynXis, with growth continuing steadily
- Revenue per online booking increased on average by 13%